Category : Social Media Analytics & Listening

We received 15,000 views” doesn’t mean much to people who care about the business. “We connected with 15,000 customers and got 28 requests for a demo” does. That change is the talent in making a helpful report and its the part that most

If you rely on platform notifications you will only see half of the conversation, about your brand. This guide focuses on Social media analytics from the monitoring side: what your business should actually track, how to catch mentions that native tools miss, where

People are already talking about your brand, your competitors, and your industry, on platforms you may not be checking. Social listening is how you find those conversations and turn them into a decision instead of letting them pass by. This guide covers what

Every site, from Instagram, to LinkedIn already gives you some numbers without any cost. The real question is whether those numbers are enough or if you need a tool to get competitor information reports that cover multiple networks or more detailed social media

Most dashboards have twenty or more numbers and most teams still can’t explain which ones are important. Part of the problem is words: a metric and a KPI are not the thing and mixing them is why so many reports look busy but

Most social dashboards show dozens of numbers and most of those numbers do not tell you whether your social media analytics work is helping the business. I know it can feel overwhelming. The useful skill is to choose a set of metrics that

If you’ve ever sat in a leadership meeting and watched a CMO’s eyes glaze over at a slide full of follower counts, you already know the problem with most social media reporting. I notice followers, likes and impressions look good in a screenshot