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Images carry real SEO weight, but most of that weight comes from a handful of unglamorous details: what you name the file, what the alt text says, how hard you compress it, which format you serve, and whether it’s discoverable at all. None

Every page on your site. Strengthens or weakens the pages around it depending on the way the page links. A strong internal linking strategy tells search engines what your site is actually, about. It moves authority toward the pages you want to rank

Header tags are one of the most common problems on any given page (font tags substituted instead of heading, jumping from H2 to H4, repeating the same keyword five times in a row). It‘s not even difficult to fix, as long as you

The meta description isn‘t going to bump you up in the rankings, however it is often the difference in getting a click on your result rather than the one above or below it. It is quite common for two pages to rank in